GUELPH, ON April 12, 2021 / PRNewswire / – Purity-IQ has signed a five-year collaboration agreement with the University of Guelph and agrees to contribute $ 1,000,000 to support the University's cooperative effort in the Products Research Alliance. Natural Health (NHPRA).
Through work done at NHPRA, the Purity-IQ's contribution will help the University develop capacity for new molecular diagnostics by addressing the growing ingredient authentication issues challenging the natural health products industry. "Purity-IQ is proud to partner with NHPRP. We too are driven by and strongly believe in the need for authenticity, identity, and purity of products and ingredients. NHPRA's goals are closely aligned with our own, which makes the collaboration a perfect fit "says Deleo de Leonardis CEO of Purity-IQ.
"The University and NHPRA are committed to advancing science to ensure ingredient purity for consumers increasingly seeking healthy lifestyles," says Dr. Steven Newmaster Founder and Director NHPRA executive. "Recent Purity-IQ investments of more than $ 1.25 million in Bruker NMR spectroscopy have greatly expanded the R&D capacity at NHPRA."
This collaboration enables NHPRA to create new industry standards for species ingredient authentication, develop the library of standard biological reference materials for natural ingredients, develop innovative biotechnology, and develop and validate open access standard operating procedures that inform diagnostic tests. molecular structure of NHPs. "We are delighted that Purity-IQ has chosen to support such an important initiative and look forward to the innovative research resulting from our partnership," says Dr. Mazyar Fallah Dean of the Faculty of Biological Sciences, at University of Guelph .
About Purity-IQ ™
Purity-IQ ™ mission is to promote science-based supply chain verification testing to prevent vulnerabilities from contaminated or mislabeled ingredients and to promote honesty in the labeling of consumer products. It adopts state-of-the-art molecular diagnostic methods to develop standards for ingredient authentication, with certification options using consumer trust marks. The company's innovative approach to biotechnology R&D delivers results in an informative and timely manner, enhancing brand protection for clients.
About NHP Research Alliance
NHPRA is a cooperative initiative led by the University of Guelph founded by Dr. Steven Newmaster a leader recognized worldwide in NHP authentication and industry associations. NHP provides global leadership to manage R&D goals that unify industry stakeholders. Together they create new consensus-based standards verified by AOAC, USP, FDA, and Health Canada.
SOURCE Purity-IQ Inc.