The University of California Davis spent an exorbitant amount of money to make you forget that one of its officers sprayed pepper spray on a group of students for protesting enrollment increases.
Then the school spent even more to launder the negative search results on the 2011 incident and the demands and waivers that followed.
Well, Internet, this is what started it all:
The resulting video, photos and memes were a public relations nightmare for the school that paid $ 175,000 for the consultants They will scrub their negative results and improve the reputation of the university chancellor Linda PB Katehi, according to the expense documents obtained by The Sacramento Bee this week.
But that's only a fraction of the millions UC Davis paid or set aside for future problems.
On November 18, 2011, Lieutenant John Pike and another officer sprayed unarmed and unarmed student protesters with a military-grade pepper spray for approximately 15 seconds at point-blank range. Pike received 17,000 threatening e-mail messages, 10,000 texts and hundreds of letters after the incident, while many requested the resignation of Katehi, according to SF Gate. His indifference during the incident triggered the "Casually Pepper Spray Everything Cop" meme, with images showing Pike spraying students along with phrases like "Do not Mind Me, Just Watering My Hippies."
UC Davis would pay nearly $ 1 million in settlement money to 21 students and their attorneys. He caught Pike and the former UC Davis police chief, Annette Spicuzza, on administrative leave paid for an undisclosed amount of money and time. Then, the university awarded Pike more than $ 38,000 in workers' compensation for "psychiatric injury" suffered during the consequences.
In total, UC Davis has channeled millions to their problem. Here is a breakdown:
A spokeswoman told The Huffington Post: "Most of the growth in the communications budget is related to raising the visibility of our College of Agricultural and Environmental Sciences and the School of Veterinary Medicine, both rated as the best in the country.
"As part of this global communications strategy, it is important that you do not miss the excellent work in progress in the UC Davis with respect to the education of the next generation of students, innovative search and important services for the State. during a crisis on campus, including the crisis that followed an extremely unfortunate incident when police sprayed student protesters in 2011 "
Continues to spend money today on consulting companies to deal with to erase the incident and keep Katehi under the radar, her most recent expenses include a paid consultant on March 1, according to The Bee.