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Moore Conference 2021 | Minnesota State University, Mankato

Monday, September 20, 2021
7:00 p. M. At 9:00 p. M.
Ostrander and Virtual Auditorium

Mankato, Minn. – The 47th to Douglas R. Moore Annual Faculty Research Conference at Minnesota State University, Mankato will feature a presentation by faculty members Kevin Parsneau and Scott Granberg- Rademacker on Monday, September 20 at 7 pm analyzing the use of Twitter by US Senate candidates in 2018.

The presentation is free and open to the public and will take place in the Ostrander Auditorium, located at the Centennial Student Union of Minnesota State Mankato. Masks are required for in-person conference attendees. Free parking is available after 6:30 p.m. at University Gold Lots. NOTE: Any changes to the in-person event due to COVID-19 restrictions will be announced in a telephone recording on the day of the event. Call 507-389-1242 for the latest information.

The conference will also be streamed live at[19459010

Parsneau and Granberg-Rademacker, professors at the Department of Government, part of the Minnesota State Mankato College of Social and Behavioral Sciences, provided the following preview of their lecture, entitled "Let's Get Ready to Tweet! An Analysis of the Use of Twitter for 2018 Senate Candidates ”:

“ We will discuss our findings on the use of Twitter in Senate campaigns in 2018 and relate them to the initial findings on the 2020 elections. has extensive research on campaign communication through the media, public appearances, and paid advertising, social media has revolutionized messaging by providing instant free communication with followers and allowing those supporters to spread the word even further. We collect all the tweets of the Senate candidates of the main parties from January 1, 2018 to the day of the s midterm elections and we used an artificial neural network with a dictionary of 475 common terms to examine how Senate candidates used social media through the analytical lens of four categories. – Policy Tweets, Organizational Tweets, Attack Tweets, and Tweets about President Trump. Our presentation will show how state differences, party affiliation, racial competitiveness, and state votes for Trump in 2016 affected decisions to mobilize voters to campaign events, attack opponents, discuss policies, or speak out about Trump. It will also show what these findings along with the 2020 election data tell us about 2020. The central theme is that social media campaigns are here to stay, differ from traditional campaigns, and change the way candidates and voters get involved in politics. We will share results that could confirm what people expect, some that are surprising and others entertaining, interesting and part of the revolutionary novelty of social networks and the candidates are inventive. ”

For more information on the conference, contact Julie Joerg by phone at 507-389-1242 or by email at

The Douglas R. Moore Annual Conference celebrates excellence in research at Minnesota State Mankato. This will be the 47th to conference of this type, and the 34th to is named after Moore, who established the event.

Moore was president of the then Mankato State University from 1974 to 1978. His tenure saw the transformation of Mankato State College into a university, as well as the consolidation of the lower and upper campuses and the construction of a new administrative building.

Minnesota State Mankato, a comprehensive university with 14,604 students, is part of the Minnesota state system, which includes 30 colleges and seven universities.

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